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“If you really want to touch someone, send them a letter,” a handwritten letter that is. Australia Post delivers with a touching ad campaign encouraging citizens to send a letter. These clever print advertisements were developed at M&C Saatchi, Melbourne, by creative director Steve Crawford, head of art Murray Bransgrove, art director Rebecca Hannah and copywriter Doogie Chapman, with photographer Christopher Tovo and retoucher Ed Croll.

Filed under Australia Post hug letter writing write delivery happy family love social feelings pen technology irony hugs kiss emotion