It has been exactly one year since the passing of Apple co-founder Steve Jobs from pancreatic cancer. The late Apple trailblazer certainly possessed “magical thinking” in his ascension to business brilliance; now if only cancer researchers can implement the same strategy to help find a cure for this deadly disease that impacts millions across the globe.

Apple has donated tens of millions of dollars toward cancer research and will continue to assist in the race for a cure. LBi, a global marketing and technology agency out of New York, and Social Irony, a Jakarta-based digital media firm, both support the Steve Jobs memorial iPhone app to help raise funds for pancreatic cancer. “The app - entitled ‘In Steve’s Honor’ – allows users to download a specially designed commemorative ribbon to their iPhone as reusable wallpaper so they can simultaneously pay tribute to Steve Jobs and raise money for research into the disease.” Steve Jobs legacy lives on as a fight for a cure continues.

“Irony is just honesty with the volume cranked up.”