The Nike + FuelBand in “ICE” On July 27, NikeTown locations in London, San Francisco and New York will carry the Nike+ FuelBand ICE. The product will also be available from London’s Boxpark, the House of Innovation at Selfridges and New York’s 21 Mercer Street. From August 8 (www.nikestore.com) will also have availability. The ICE edition of the Nike+ FuelBand is a limited edition run and the special nature of this product is clearly visible with its frost-like appeal. 

The Nike+ FuelBand measures your steps, calories and serves as motivation to show you how active, (or inactive you are). It easily syncs via BlueTooth to your smartphone so you can track your activity levels against others. 14 fuel points were earned on the Nike + FuelBand while composing this post. 

Why waste time racking your brain trying to find the perfect Father’s Day gift, when Social Irony has amassed some of what we feel are the coolest gifts for dad? 

Tom Ford’s first fragrance blends traditional elements with modern influences. Like a second skin, the innovative Classic Woods fragrance is sensual, refined and luxurious. A perfect gift for any father who has a keen sense of fashion.