Posts tagged marketing
Posts tagged marketing
Facebook is reportedly working on full-screen autoplay video ads to appear later this summer. The price tag? A hefty seven-figures for a video advert on the social networking global powerhouse. Will there be a war between Facebook and television? Stay tuned…
Put to rest all the rumors, because it is now official… “No Cup Is Safe” … Nike Golf ushers in 2013 welcoming the world’s number one ranked golfer, Rory McIlroy to Team Nike. Watch the new advertisement featuring Rory and Tiger Woods.
The new app Magic Moments is taking your digital pictures and turning them into…well almost what ever you want. Take a picture with your phone and have it printed onto a T-shirt, mug, shot glass or any of the their 18 products.
Magic Moments (Not to be confused with the vodka) is taking the instant photo phenomena and introducing it to e commerce.
The app is part of the first ever mobile social media marketplace and you can have your newly designed products sold in the Magic Moments social media community. When a product sells, the creator makes (ONLY!) 5% of the sale. What do you think of this?
New York City has given the green light on plans to build the world’s largest ferris wheel on Staten Island. At 625-feet, the wheel will displace The Singapore Flyer which - at 541 feet - is the current record holder.
Since the success of the London Eye, cities across the globe have been taking their own crack at carny success. While some have fared well the list of failures give pause. Dubai, Berlin, Orlando, and Jeddah in Saudi Arabia have all seen ferris wheel projects put on hold or canceled.
The ferris wheel is part of a three-pronged project that includes a hotel and shopping center. Rumors swirl the development is an attempt to promote New York’s least inhabited and often most overlooked burrow. The ferris wheel is scheduled to open in 2015.
Dubbed by Forbes as a company that ‘gets’ social media, KLM, Royal Dutch Airlines has steadily rolled out creative campaigns and service since 2009. In a series of blog posts the company described their initial days in social media as a period to “observe, listen, and learn.” The company kept a low profile until the now infamous eruption of the Icelandic volcano Eyjafjallajökull that brought international air traffic to a stand still. In their efforts to inform and rebook 50,000 passengers KLM took to their social media channels. The method of communication proved to be practical, effective, and appreciated by customers. In 2009 KLM had two staff members assigned to social media. Now there are over 50.
To match the creativity of prior campaigns, such as the mile-high dance party “Fly2Miami,” earlier this year KLM started a program that allowed passengers to pick their seat mate by comparing social media profiles. The newest spoke of the social media wheel was just announced on Facebook Monday: Flynt the new Social Media V.I.P. (Very Interactive puppet.)
Judging by his Facebook profile, Flynt appears to be an active puppet who spends time fishing a drinking coffee. As of Tuesday evening he had close to 1,500 Facebook likes, setting himself up to be a fun social media marketing force even Jim Henson would be proud of.
Brilliant marketing idea with Pepsi teaming up with famed fashion designer Nigo, creator of the popular Bathing Ape / BAPE clothing line. Are you a Pepsi or a Coke drinker?
Alicia Keys is urging fans to hand over their favorite inspirational Instagram photos to be included in her latest video. Share with Alicia what New Day means to YOU! Tag your Instagram photos with #AKNEWDAY. Alicia will select her favorites to be included in a special video. Only photos posted before August 1st will be eligible so don’t wait!
Justin James Muir is the mind behind this non-profit book and exhibition A Book of Beards. It celebrates the gnarliest looking beards we’ve seen, as well as some of the most creative. Collecting images of gentleman with the burly facial growth, the book is a portrait gallery that could have been published yesteryear. Beautifully captured in crisp black and white, A Book of Beards is a great addition to your book collection. Proceed from the book will benefit the Leukemia and Lymphoma Society.
There’s a new social networking site on the horizon. Lady Gaga is planning to launch her very own social network. The site called “Little Monsters” aims to connect like-minded people and give more back to her loyal fans. Gaga is a role model and sends a clear message that doing your own thing and being yourself is still cool. The rockstar of gargantuan proportion is already known for her constant fan interaction and her site will offer yet another way for her to stay in touch with her fans, and more importantly, a way for them to stay connected with each other. According to Gaga Law, you’re welcome in her world and it doesn’t matter what country you are from. Little Monsters is slated for debut later this year.
Rumors indicate that besidse the successful “LIKE” button, Facebook is about to introduce a new button, the “WANT.” It is obvious Facebook’s button has totally changed online interactions all over the world. The new “WANT” button is being based on a similar concept, however it is designed for companies with products or services… especially online stores. You can insert the “WANT” button beside items, ie. sports cars, vacations, fashion items, and yes even your fav supermodel - if that’s your social style. We think the Zuckerberg juggernaut should come out with a “NEED” button next.