SOCIAL IRONY

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fastcompany:

Put another way: Is the new app everyone’s talking about awful or awesome?
As you may have heard, there was a big rhumpus this week over the release of a new app. No, we aren’t talking about Facebook’s Snapchat-like Slingshot. We are talking instead about the amazingly simple—if perhaps not amazing— messaging app, Yo.
That app, created by Or Abel and already funded to the tune of some $1 million, essentially does one thing only: It allows users to send the word “Yo” to their friends. The service proved popular in its first week—even topping Slingshot in the App Store yesterday, while racking up 100,000 downloads. Abel sees his creation signaling the demise of lengthy push notifications and told us that it “really helps cut through the noise.” That may be true but we couldn’t help but wonder: Is he a mad genius of marketing who has built something that might change the way we communicate, or simply, well, mad? We turned to three experts in the field to help us figure it all out.
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Yo! Is the new app awful or awesome?

fastcompany:

Put another way: Is the new app everyone’s talking about awful or awesome?

As you may have heard, there was a big rhumpus this week over the release of a new app. No, we aren’t talking about Facebook’s Snapchat-like Slingshot. We are talking instead about the amazingly simple—if perhaps not amazing— messaging app, Yo.

That app, created by Or Abel and already funded to the tune of some $1 million, essentially does one thing only: It allows users to send the word “Yo” to their friends. The service proved popular in its first week—even topping Slingshot in the App Store yesterday, while racking up 100,000 downloads. Abel sees his creation signaling the demise of lengthy push notifications and told us that it “really helps cut through the noise.” That may be true but we couldn’t help but wonder: Is he a mad genius of marketing who has built something that might change the way we communicate, or simply, well, mad? We turned to three experts in the field to help us figure it all out.

Read More>

Yo! Is the new app awful or awesome?

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