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Shortly after the celebration of the closing ceremony to a remarkable London 2012 Olympic Games LouisVuitton releases its second Core Values campaign featuring the most decorated Olympian of all-time, Michael Phelps with former Olympic medal record holder Larisa Latynina. Of course famed photog Annie Leibovitz was behind the lens again for this tea-time shoot.

Shortly after the celebration of the closing ceremony to a remarkable London 2012 Olympic Games LouisVuitton releases its second Core Values campaign featuring the most decorated Olympian of all-time, Michael Phelps with former Olympic medal record holder Larisa Latynina. Of course famed photog Annie Leibovitz was behind the lens again for this tea-time shoot.

Filed under Louis Vuitton Core Value Campaign Luxury Style Fashion Michael Phelps French Olympics Larisa latynina maison social media luxury irony gold champion sports athlete

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So what’s next for the most decorated Olympian of all-time? Will he set his sights on a career as a singer, perhaps bring his swag to the fashion runway, what about acting? Well, none of the above. Michael Phelps will take his gold-medal stroke to a different track following his Olympic career: with goals play the world’s greatest golf courses and improve his swing under the watchful eye of Hank Haney. Will he take golf serious enough to earn his tour card? After all he is a world-class athlete, and who doesn’t love spending more time on the greens. The Team USA superstar has four more years to tune-up his game so he can compete in the 2016 Olympic games (in golf) … and take home even more gold. Mr. Phelps, may your balls stay on the straight and narrow. 

So what’s next for the most decorated Olympian of all-time? Will he set his sights on a career as a singer, perhaps bring his swag to the fashion runway, what about acting? Well, none of the above. Michael Phelps will take his gold-medal stroke to a different track following his Olympic career: with goals play the world’s greatest golf courses and improve his swing under the watchful eye of Hank Haney. Will he take golf serious enough to earn his tour card? After all he is a world-class athlete, and who doesn’t love spending more time on the greens. The Team USA superstar has four more years to tune-up his game so he can compete in the 2016 Olympic games (in golf) … and take home even more gold. Mr. Phelps, may your balls stay on the straight and narrow. 

(Source: golfchannel.com )

Filed under Michael Phelps Team USA Olympics London London 2012 Gold medal Swimming Golf digital coach win success business social mobile professional career swag Golf Channel Hank Haney Hollywood Tumblr Twitter Facebook Irony Green Athlete

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NASA’s curiosity rover has pulled off a few firsts over the last day that make Michael Phelp’s Olympic accomplishments seem just a little less amazing. Landing on Mars: cool Tweeting from Mars: AMAZING!
 Follow along as the rover goes where no man or robot has gone before @MarsCuriosity. Catch up with some of the tweeted gems from and to Curiosity over at Mashable.

NASA’s curiosity rover has pulled off a few firsts over the last day that make Michael Phelp’s Olympic accomplishments seem just a little less amazing. Landing on Mars: cool Tweeting from Mars: AMAZING!

 Follow along as the rover goes where no man or robot has gone before @MarsCuriosity. Catch up with some of the tweeted gems from and to Curiosity over at Mashable.

Filed under Mars NASA Mars Curiosity Curiosity Twitter computer iphone Olympics online science exploration mashable

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The Twitter troll that was harassing British diver Tom Daley was arrested as Olympic social media woes continue. Sportsmanship, especially relating to social media appears to be a thing of the past, particularly in relation to the London 2012 Games.
Earlier today British diver Tom Daley called out a twitter hater @Riley_69 with the hashtag #GetRiley_69banned and the IOC flexed their muscles as authorities arrested the inappropriate sports fan. It’s a relief to know there is still some level of accountability for the fans in the actual arena and also in the Twitter arena.

The Twitter troll that was harassing British diver Tom Daley was arrested as Olympic social media woes continue. Sportsmanship, especially relating to social media appears to be a thing of the past, particularly in relation to the London 2012 Games.

Earlier today British diver Tom Daley called out a twitter hater @Riley_69 with the hashtag #GetRiley_69banned and the IOC flexed their muscles as authorities arrested the inappropriate sports fan. It’s a relief to know there is still some level of accountability for the fans in the actual arena and also in the Twitter arena.

Filed under olympics twitter london social media irony arrest news mobile digital new media business global tweet british athletes sports sportsmanship media

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Twitter News of the Day: Twitter announced that the opening ceremony of the London Olympics resulted in more than 9.66 million games-related tweets, which is more than the entire Beijing Olympics in 2008. To be fair, the social networking giant was in its infancy back then, but the massive growth means it’s safe to say this Twitter phenomenon might have some staying power.

Image courtsey of katu.com

Twitter News of the Day: Twitter announced that the opening ceremony of the London Olympics resulted in more than 9.66 million games-related tweets, which is more than the entire Beijing Olympics in 2008. To be fair, the social networking giant was in its infancy back then, but the massive growth means it’s safe to say this Twitter phenomenon might have some staying power.

Image courtsey of katu.com

Filed under twitter social media mobile news london olympics media digital connected tweets irony retween sports games london 2012 opening cermony gold medal music united kingdom global athletes record

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Opening ceremony is later today and Getty Images will document the entire stadium in one gigantic 20-gigapixel image to be uploaded to the Getty Images UK site following the event. The image will be created using two Nikon D800s, one mounted on a robotic camera mount, and any of the 70,000+ attendees will be able to zoom in and tag themselves (assuming on Facebook).
This isn’t the first time something like this has been done and it will be interesting to see the result as the world focuses on London for the Olympic Games.

Opening ceremony is later today and Getty Images will document the entire stadium in one gigantic 20-gigapixel image to be uploaded to the Getty Images UK site following the event. The image will be created using two Nikon D800s, one mounted on a robotic camera mount, and any of the 70,000+ attendees will be able to zoom in and tag themselves (assuming on Facebook).

This isn’t the first time something like this has been done and it will be interesting to see the result as the world focuses on London for the Olympic Games.

(Source: Wired)

Filed under Olympic Stadium London Olympics Getty Photography Social media Irony New Media wired mobile opening ceremony Nikon Camera tag Facebook Tumblr Twitter online connected digital internet charged athletes global agency business

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London-based Framestore recently worked with ad agencyBBH to deliver an integrated Olympics campaign for British Airways – comprising an iconic TV ad, a viral teaser and a customizable application that creates personalized edits of the TV spot. Centering on a Boeing 777-200 taxiing through the streets of London, the campaign follows the plane on a road trip from Heathrow to the Olympic stadium, taking in the best of London’s sites on its way. Are you ready for London 2012?

Filed under British Airways Travel London Olympics advertising TV travel tourism creative BBH Framestore Boeing social media new media summer 2012 mobile digital technology