Dubbed by Forbes as a company that ‘gets’ social media, KLM, Royal Dutch Airlines has steadily rolled out creative campaigns and service since 2009. In a series of blog posts the company described their initial days in social media as a period to “observe, listen, and learn.” The company kept a low profile until the now infamous eruption of the Icelandic volcano Eyjafjallajökull that brought international air traffic to a stand still. In their efforts to inform and rebook 50,000 passengers KLM took to their social media channels. The method of communication proved to be practical, effective, and appreciated by customers. In 2009 KLM had two staff members assigned to social media. Now there are over 50.
To match the creativity of prior campaigns, such as the mile-high dance party "Fly2Miami," earlier this year KLM started a program that allowed passengers to pick their seat mate by comparing social media profiles. The newest spoke of the social media wheel was just announced on Facebook Monday: Flynt the new Social Media V.I.P. (Very Interactive puppet.)
Judging by his Facebook profile, Flynt appears to be an active puppet who spends time fishing a drinking coffee. As of Tuesday evening he had close to 1,500 Facebook likes, setting himself up to be a fun social media marketing force even Jim Henson would be proud of.