London Fashion Week is in full-swing and this year is unlike any other with fashion brands, stylists, models and the media offering a behind-the-scenes glimpse at the excitement. From gourmet cuisine, make-up, and even backstage shananagans, fashionista are tuning in via social media, in particular, Instagram and Twitter to follow the glitz at London Fashion Week. Paul Smith posted this via Twitter, “Download the ‘Because Fashion App’ to watch catwalk images become animated in @Tankmagazine Animated Fashion Supplement.” 

Photo via Paul Smith Instagram