SOCIAL IRONY

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Burberry is among the brands getting creative with their online media for London Fashion Week. The British label will let consumers watch and “shop the runway.”  
Starting directly after their show, for one week fashionistas will be able to purchase the 2013 collection months before its official release.   
Users can connect through Facebook and receive a personalized invitation and a window where they will be able to do their shopping. 

Burberry is among the brands getting creative with their online media for London Fashion Week. The British label will let consumers watch and “shop the runway.”  

Starting directly after their show, for one week fashionistas will be able to purchase the 2013 collection months before its official release.   

Users can connect through Facebook and receive a personalized invitation and a window where they will be able to do their shopping. 

Filed under social irony Burberry London Fashion Week style fashion Shop the runway media instagram tumblr luxury design

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