Inspired by social media command centers used by the NHL’s New Jersey Devils and leading corporations, The University of Oregon has built and launched the @QuackCave (#QuackCave) as the first digital media hub in college athletics.
“Big brother is now officially watching, but in a good way,” said Andy McNamara, who oversees and manages the athletic department’s social media accounts. “We have an ever-growing, technically savvy fan-base that’s deeply passionate about the Ducks, and the QuackCave will allow us to connect and respond to them in a personal and unique way.”
With the universities large social media presence in college sports, University athletics will have the ability to interact directly with fans in real time. Follow ‘em on Twitter @GoDucks, #GoDucks.