Fashion and Instagram. Since the era of couturier Coco Chanel, fashion fiends have entrusted their style sense to magazines like Vogue, Vanity Fair, and W; indulging in the inspiring images that define fashion and capture the essence of being ‘en vogue.’ Thanks to the innovation of the printing press, people started contracting consumerism like some sort of epidemic. Alas, nowadays print is dead and the world has turned to digitalism while being thrust into a reinvented era—an era that can outrun the printing press in a heartbeat; running on Wi-Fi rather than basic mechanics.
After years of flipping through the pages of sports and fashion magazines, technology has made everyone’s job much easier, as we can now scroll through the images with one finger on our smartphones. Yes, I am talking about Instagram and it’s addictive nature: a cellular app defined by the company as “a fast, beautiful and fun way to share your photos with friends and family.” However, the photo sharing does not stop there. In fact, photos shared on Instagram have the ability to go viral in the same way images in Vogue once did; and the reach is growing exponentially. The difference between Instagram and Vogue, you see, is instant gratification. Unlike the reign of the magazine, in this day and age people crave speed. It has become a form of common sense as social media has morphed within a generation. The fashion industry knows this, and as a result thousands of brands and bloggers alike have manipulated the app’s intended purpose of sharing images with friends and family, opting to share their images—their names—with the world. From behind the scenes images from the latest Vogue photo-shoot, to instant front row images from Paris Fashion Week, Instagram continues to influence and change our lives.
*Image: Vintage Vogue. New York Beauty Issue. Cover. 1945.