BEN AND JERRY’S … THE BEST OF THE BEST IN SOCIAL COMMERCE?
There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them.
- Ben Cohen
Whether we are discussing businesses that are social, the best at engaging customers, or being great at social commerce, there are few businesses in the class of Ben and Jerry’s Ice Cream. (We define social commerce as commerce that uses online media to support social interaction to assist in online buying and selling).
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Who is craving Ben & Jerry’s whilst watching the Olympics?