SOCIAL IRONY

Delivering Global Online Marketing Solutions to Local Businesses

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London-based Framestore recently worked with ad agencyBBH to deliver an integrated Olympics campaign for British Airways – comprising an iconic TV ad, a viral teaser and a customizable application that creates personalized edits of the TV spot. Centering on a Boeing 777-200 taxiing through the streets of London, the campaign follows the plane on a road trip from Heathrow to the Olympic stadium, taking in the best of London’s sites on its way. Are you ready for London 2012?

Filed under British Airways Travel London Olympics advertising TV travel tourism creative BBH Framestore Boeing social media new media summer 2012 mobile digital technology