London-based Framestore recently worked with ad agencyBBH to deliver an integrated Olympics campaign for British Airways – comprising an iconic TV ad, a viral teaser and a customizable application that creates personalized edits of the TV spot. Centering on a Boeing 777-200 taxiing through the streets of London, the campaign follows the plane on a road trip from Heathrow to the Olympic stadium, taking in the best of London’s sites on its way. Are you ready for London 2012?