The news industry’s quest for a sustainable business model added a new chapter this week after Media Storm, the leader in multimedia journalism, started a pay-to-view system for its newest publications.
Critisism of the move prompted photographer Maggie Steber to the top of a soap box via her facebook page and the Duck Rabbit blog.
In a statement on Media Storm’s blog, founder and executive producer Brian Storm said about the move
"…no company or industry can sustain itself for long without producing a product for which people are willing to pay…At MediaStorm we think it’s time for us, as content producers and publishers, to bring this conversation into the limelight. Frankly, our long-term survival as an industry depends on it."
Despite tan army of skeptics and the expectation of getting-it-for-free in online culture, charging for content has seemed an inevitability for some time. After the New York Times put most of its content behind pay walls in 2011, the sentiment was other publications were bound to follow suite.
This is just another experiment in the search of News’ Next Business Model, but it is interesting to note now the leader of “old” media and the “new” media are now charging for their work.